With the support of Dwayne Johnson – The XFL Football League unveils its new identity

The XFL, the professional football league originally founded by Vince McMahon that has had its share of false starts, is once again looking to revamp itself. In a press release issued on Wednesday, April 6, the league unveiled a new identity and strategy for its relaunch in 2023.

“We are proud to unveil the XFL’s new identity – a strong, dynamic and modern look that embodies our vision to move football forward and unleash the dreams that football makes possible,” said Dany Garcia, co-owner and president of the XFL. . “This is an important milestone for us, and one that encapsulates the teamwork that has built this league from the ground up with our experienced management team, led by Russ Brandon. As we continue to walk As we kick off in 2023, we will invite our fans, partners and athletes to co-create with us. We strive today to define the future of football; Together, we are building the league of tomorrow.

“For us, this is more than a new pro football logo; this is a new era of the XFL. You can already start to feel the energy and the mana building behind our brand, and it’s been amazing. to feel the incredible support from fans, players, coaches and the media, which we continue to enjoy.We have a passion and a vision to push the boundaries of sport and entertainment, to grow the game of football – and above all – to unlock the dreams of every talented and hungry football player,” said Dwayne Johnson. “I am thrilled to reveal our new XFL logo to the world as we continue to strategically build our XFL organization and shape our unique XFL culture. Here’s the gist of what our new XFL logo represents: The X represents the INTERSECTION OF DREAMS AND OPPORTUNITIES. So to our starving XFL players, coaches and fans – you bring the dreams, and we will bring ns the opportunity.

The new visual identity is built around the idea that the XFL is the intersection of opportunity and captures the essence of the league’s vision: the XFL drives football forward. To do this, the brand must be modern, dynamic and welcoming.

The “X” represents these intersections, the point where everything comes together: sport and storytelling, players and fans, partners and passion for innovation. We raise it to unlock the opportunities that will drive football forward, so that together we can build the league of tomorrow.

As a platform for co-creation, the XFL’s new identity seeks to elevate the stories and communities that enhance the game. Built as a platform, the league’s black and white color scheme ensures that Individual team personalities can seamlessly co-exist and stand alongside the league as partners as opposed to separate organizations.

The XFL ownership group, led by Dany Garcia, Dwayne Johnson and Gerry Cardinale’s RedBird Capital Partners, is creating a fast-paced global professional football league with innovative rules and an enhanced 360-degree gaming experience . The XFL will bring world-class football entertainment, with the aim of advancing the game of football and expanding opportunities for players when it launches in February 2023.

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