The Washington NFL team announced on Tuesday that they will be revealing their new name on February 2 and that it will not be Wolves or RedWolves.
Commanders, Admirals, Armandas, Brigades, Sentries, Defenders, Red Pigs, Presidents and the status quo “Washington Football Team” were among the other finalists.
“We are about to start a new chapter, but our story, our legacy cannot be lost along the way,” said team president Jason Wright in an episode of the show produced by the “Making the Brand” team. “Today more than ever, it is important that we stay connected to our roots. We understand the importance of choosing a meaningful name: one that will anchor the team for the next 90 years and beyond.
Wright said the decision was made not to go with Wolves or RedWolves due to trademarks held by other organizations. These possibilities were popular with Washington fans.
The new helmets and uniforms will feature the franchise’s signature burgundy and gold colors, with three stars on the collar and stripes on the shoulders of otherwise plain jerseys. In a “Making the Brand” clip showing him looking at one of the helmets, coach Ron Rivera said, “I love it. Right now. I think the look is going to be hot.
A trailer teasing the reveal featured a “W” logo making its appearance.
The video featured the messages: “Hail to the Greats who laid the groundwork for our legacy”, “Hail to the fans we consider family”, “We are and always have been Washington”, “We will fight for our community” and “Together we will define our future.
Photos of franchise greats have been mixed with current players meeting military and fans alike.
The organization abandoned its old name in July 2020 after decades of complaints it was racist towards Native Americans and recent pressure from team sponsors. The decision was made to be known as the Washington football team that season, which remained in 2021 as the front office went through a lengthy rebranding process.
“Our journey to a new identity is a marathon, not a sprint,” Wright said. “To get it right, we had to take every step of the process seriously, and the destination is the sum of all those parts.”
Washington was the first team from North America’s Big Four professional sports leagues to move away from Native American imagery amid a national reckoning on race. Cleveland in Major League Baseball followed suit, adopting the new Guardians name which is now in effect after settling a lawsuit with a roller derby team of the same name.
The Atlanta Braves of the MLB and the Chicago Blackhawks of the NHL have defended their name.
Wright made it clear during the rebranding process that Washington would not use any kind of Native American imagery in the future. He, Rivera and others have referred to their willingness to honor the franchise’s tradition, which includes three Super Bowl championships.
“I just think the legacy and history of our team is what is so important, and as fans I think we are going to come together with this team,” said the Hall of Fame coach. fame Joe Gibbs. “I would say probably what’s most important about the name of the team is trying to bring everyone together. … It’s the only thing we have for ourselves, it’s the loyalty we have for this team.
Washington hasn’t had much going on or off the pitch in recent years. The league fined the team $ 10million after a workplace conduct investigation, owner Dan Snyder argued with minority partners before buying their shares back, the front office has come under fire this season for botching the late retirement of Sean Taylor’s jersey and for the past 15 years the team failed to win a playoff game.
—Stephen Whyno, The Associated Press