Vanderbilt Seeks To Sell Football Stadium Naming Rights | Vandy

For the first time in the school’s history, Vanderbilt University is seeking a naming rights partner for its football stadium, according to documents obtained by Nashville To post.

Chris Lee from VandySports.com first reported the news.

The documents began circulating on Tuesday with a proposal from Vanderbilt that he was working with Independent Sports and Entertainment (ISE) to sell the naming rights to Vanderbilt Stadium, as well as to explore other opportunities, including a multimedia partnership and a business integration across the university. Campus.

“As part of our ongoing efforts to develop the best student-athlete and fan experience in the country, we are pursuing several avenues to generate additional financial support to bring this vision to life,” said a spokesperson for Vanderbilt. in a press release. “This includes examining how we can partner with leading companies and individuals to unite around an even brighter future for Vanderbilt Athletics.”

Vanderbilt offers potential naming partners under the naming rights agreement the ability to leverage brand assets such as:

– Composite logo and IP

– External / internal signage

– Digital / social messaging

– Ticket office and reception

– Experiential access and use of facilities

– Radio / printed material

– Alumni Association / Vanderbilt Campus Life

– Integration of products and services

Vanderbilt Stadium has not undergone any major renovations since 1981. The latest upgrades include recently completed locker room renovations and the North Zone project, which introduced private seating options as well as food and beverage options, power outlets and chairs. rear seats.

The school also recently announced a South End Zone project, which will create a new high-end seating area, new food and beverage options, other fan amenities, and a student food center- athletes.

If successful, Vanderbilt would be the second SEC team to enter into a naming rights partnership, joining the University of Kentucky, which signed a $ 22.2 million ($ 1.85 million per an) over 12 years to name its stadium Kroger Field.

Follow Michael Gallagher on Twitter @MGsport_

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