Walsall Football Club’s ground will become Poundland Bescot Stadium after a new partnership was struck with the discount retailer.
Poundland will be the club’s “lead partner” for the next three years in what will be the biggest commercial partnership in the club’s history.
The retailer, whose customer support center is based in Walsall, will also sponsor the shirt.
Barry Williams, Managing Director of Poundland, said: “Although we are a nationwide retailer, involved in communities across the UK, Walsall and the Midlands will always be our home,” he said. declared.
“And that is why we are so proud to take our relationship with Walsall Football Club to the next level, as we support the role they also play in our community.
“We are very honored to be able to add our name to the Bescot stadium which we know the fans and the community love.”
Walsall Chairman Leigh Pomlett added: “I am delighted to have Poundland as our main sponsor.
“A company headquartered in Walsall that sponsors the town’s football club seems so fitting.
“The relationship has become closer and closer over time, but this takes it to a new level. I am also delighted that Poundland is a very active and supportive sponsor.”