Signia partners with iconic Dallas Cowboys football team to raise awareness for hearing health

Both organizations aim to promote hearing health awareness and the positive effects of optimized hearing on the overall health of individuals.

PISCATAWAY, NJ, July 21, 2022 /PRNewswire/ — Hearing aid innovator Signia announced today that it has partnered with the Dallas Cowboys to raise awareness about hearing health, an important aspect of physical well-being. Through this partnership, Signia will educate consumers about the importance of healthy hearing through iconic innovations, unparalleled support and service excellence.

“For the millions of Americans living with hearing loss, proper treatment is essential to overcome the physical and emotional effects of this condition and to live their best lives,” said Jennifer Wright, vice president of marketing at Signia. “As a team and an institution, the Dallas Cowboys put health and wellness first, and we look forward to partnering with them to show their millions of fans how advanced hearing aid solutions fit by licensed hearing care professionals can help them thrive.”

Play AT&T Stadium at Arlington, TX, the Dallas Cowboys have the largest fan base of any American football team, represented by its national record for consecutive season sales. The Dallas Cowboys exemplify the quintessential ideals of American sportsmanship, physical excellence and continuous performance improvement.

“Partnering with like-minded organizations, such as the Dallas Cowboys, who view hearing health as an essential component to improving personal well-being and physical abilities, is central to our corporate philosophy,” said declared Mike O’NeilPresident of Signia US “We are thrilled to establish such a valuable relationship with the Dallas Cowboys to create a broader vision of health and wellness that includes hearing care, while eliminating the stigma associated with hearing loss. .”

Building on its heritage of innovation, Signia strives to optimize hearing health through a powerful approach that supports both wearers and hearing care professionals. Signia does this with a full range of nine different hearing aid styles, providing options to suit all degrees of hearing loss and user preference. Signia also introduced several world-first hearing innovations, including Augmented Focus™ technology, an unprecedented way to focus on what the wearer wants to hear while keeping them aware of their surroundings.

As part of the partnership to raise awareness for hearing health, consumers will have the chance to win prizes such as club seat tickets to see the Dallas Cowboys in action at their home stadium. Through a fun and interactive hearing health game, consumers can learn more about hearing, the risks of leaving it untreated, and how Signia technology can help them optimize their hearing and overall health. The game also connects individuals with a local hearing care professional to provide them with a demonstration of Signia hearing aids, allowing them to hear the Signia benefit first hand. To play, go to

To learn more about Signia, click here. For the press kit, click here.

About Signia
Signia is one of the world’s leading hearing aid brands. Our goal is to improve human performance through iconic innovations and user-friendly designs that shape the hearing health market. Since its launch in 2016, Signia has consistently brought world-first hearing solutions to market and pioneered rechargeable hearing technology.

Along with highly innovative hearing aids, Signia also offers tools and apps to increase customer interaction and engagement at all levels of hearing aid management. Signia, and its audioprosthetists, enable hearing aid wearers not only to correct hearing loss, but also to gain an advantage: Be Brilliant.


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