Merivale to provide hospitality services for SCG and Sydney’s new football stadium

Merivale, run by celebrity Justin Hemmes, has been named the Exclusive Hotel Experience Partner for the Sydney Cricket Ground and Sydney Football Stadium.

Following an extensive tender process, Merivale will provide all food and beverage services at both sites from December 2021 for an initial term of nearly six years until September 2027.

Known for operating a range of dining and entertainment venues, Merivale will bring his expertise to the Sydney Cricket Ground for the Big Bash League start next month and then in time for the Sydney New Years test.

The partnership will see celebrity hospitality and hospitality executive chefs Danielle Alvarez (Fred’s), Jordan Toft (mimi’s, Bert’s Bar & Brasserie), Dan Hong (Ms. G’s, M. Wong), Mike Eggert (Totti’s) , Ben Greeno (The Paddington, Hotel Centennial) and Vincenzo Biondini (Vinnie’s Pizza) bring their expertise to a stadium under the guidance of Managing Director Merivale Hemmes, Group Operations Director (Events) Debbie Higgins and senior talents from the company, including Franck Moreau and Sam Egerton.

Looking forward to Merivale bringing Sydney’s most popular bar and restaurant brands to the city’s most famous sporting venues, Hemmes advised, “In partnership with Venues NSW, we will strive to provide the most enjoyable experience and most exciting to the people of NSW and all guests of the SCG and the new SFS; food and drink are an integral part of the overall experience, and we look forward to indulging you on any occasion.

“This is an incredible and truly unique opportunity for Merivale; we are honored to be a part of Sydney’s sport and entertainment history. I would like to sincerely thank Venues NSW for sharing our vision. This new partnership will allow us to bring together Merivale’s wonderful talent pool, various restaurant brands, quality service and Sydney’s inherent love to help deliver a world-class experience for everyone who enters the stadium.

Merivale, founded in the 1950s, plans to employ more than 1,000 people at both sites when the Sydney Football Stadium opens.

Hemmes added “this is a milestone in our company’s history and builds on our commitment to the city of Sydney, its culture, economy and job creation”.

SCG’s summer menus are currently being refined by Executive Chef Merivale’s team and the partnership will deliver an offering focused on quality, variety, value for money and ease and speed of service.

Merivale Group Operations Director Debbie Higgins, who will lead the hospitality giant’s preparation for the cricket summer. Added “we like to think that every day is game day at Merivale venues; we strive to create the kind of experiences our customers will never forget.

“Our sole focus will be on improving the overall experience at iconic sporting moments and concerts, as well as transforming the offer of full-service stadium events on non-match days throughout the year.

“Our passion and commitment to delivering excellence will translate into a great game day experience for the fans and, most importantly, more time watching the action on the pitch and less time in line.”

Images: Merivale general manager Justin Hemmes and members of his team at Sydney Cricket Ground (top) and Venues NSW general manager Kerrie Mather with Hemmes (bottom). Credit: Phil Hillyard).

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