How can Elland Road become a world football stadium? –


Leeds United is a massive football club with a rich history. Elland Road, Leeds’ home stadium, is iconic in Europe as one of the oldest and most formidable on the continent. However, the stadium’s historic prowess is not enough and in recent years there have been many criticisms of the stadium’s current lackluster quality.

Especially compared to Anfield, Old Trafford and the Emirates Stadium, Elland Road lacks the characteristics required to compete at the highest level. Fortunately, the club can learn from their peers and hopefully turn Elland Road into something special in the future.

Keep the vibe

Building a new stadium won’t cut the mustard. Look at West Ham when they moved from the Boleyn Ground to the Olympic Stadium. The latter has state-of-the-art facilities, as you would expect from a stadium built for the 2012 games. However, fans regularly complain about the lack of atmosphere due to the layout.

Anfield, Liverpool
© liverpool

Liverpool is a football club that has modernized its stadium without losing any of its soul. Anfield has been extended meaning 61,000 fans will be able to applaud on the Reds from the 2023/2024 season, with access to in-game Wi-Fi, audio headsets to listen to commentary and a sensory room that caters to people with sensory needs.

Improve location

Elland Road is not in a terrible location. Located on the outskirts of town, it is a compromise between ensuring relatively easy access and relieving pressure from the local community. Non-football fans don’t want thousands of people descending on the center twice a month. On the other hand, a central location makes the football club the beating heart of the city. Consider Turf Moor in Burnley and St James’ Park in Burnley and Newcastle respectively.

Although the two teams do not have the same resources as a Manchester United, Newcastle have the same average attendance classification as the Red Devils. Burnley, meanwhile, has one of the lowest average attendances, but that doesn’t say it all as the area’s population is around 80,000. Consequently, the club has one of the best attendances per capita. The passion for the clubs comes from the supporters who can attend matches regularly thanks to the location of the stadiums. If Leeds United invests in improving transport links, such as introducing subsidized bus and rail travel as Australian cities do, it could boost its prominence within the community.

Put fans first

Whatever Leeds do to improve Elland Road, the club must put the supporters first if the changes are to be accepted. A high level of credibility among those who use the facilities the most is essential as it highlights Leeds’ commitment to improving the experience. Paying customers are no longer afraid to voice their displeasure, especially with the introduction of reviews that allow people to rate products and services.

Elland Road, Leeds

When companies do things right and reviews are glowing, it improves the reputation of brands in the eyes of consumers. This is something we can see in evidence from the online gambling industry, which has used online ranking systems to produce comprehensive breakdowns of best betting sites. A simple and reliable review site breaks down features into easy-to-read chunks, making the decision-making process easier.

The hospitality industry backs this up as statistics show that 49% of consumers won’t choose hotels if they don’t have reviews. Therefore, Leeds needs to impress their followers not only to encourage them to leave reviews, but also to leave positive reviews. Otherwise, any modification could fall like a lead balloon and the whole process will be counterproductive. Arsenal’s Emirates Stadium is a great example of this as it has all the trimmings, but club supporters call it a library, despite costing the Gunners over $500m.

Judging by these factors, it’s safe to say that Leeds United have a big task ahead of them when it comes to improving Elland Road!

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